2 concepts were developed of a new coffee maker with the aim of producing an attractive yet affordable product. Each concept was designed for 2 different markets: young and mature, making use of trendy colours and minimalist shapes.
The contemporary concept designed for young coffee lovers makes use of an interesting blend of organic and sharp shapes and surfaces that gives the product an interesting character highlighted with the use of vibrant colours, materials and finishes.
The second concept designed for a more mature consumer and even corporate offices is a more sober design with minimalist style in mind, clean colours with premium finishes plus the use of a custom made mug that is placed as a set on top of the unit.
